Choosing a Domain Name is choosing is your identity on the Web. You want to make sure you choose a name that is appropriate for your business, easy to find and memorable. DPM Web Design can help your business through the process. Below are some things to consider.
1. Make it Easy to Type
Find a Domain Name that's easy to type for online success. Avoid slang terms (u instead of you) or abbreviations (extra vs. xtra).This only confuses your customers.
2. Keep it Short
Keep Domain Names short and simple.This avoids misspellings and confusing (and losing) your customers.
3. Use Keywords
Using keywords that describe your business and the services can help. For example; if you’re a Car Repair business, you may want to register CarRepair.com or CarsRepaired.com. Including the keywords that people enter when searching for your products or services helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
4. Target Your Area
If your business target is local, consider including your town or city in your domain name to make it easy for local customers to find and remember. e.g. GlasgowCarRepair.com.
5. Avoid Numbers and Hyphens
Numbers and hyphens are open to confusion — people who hear your website address don't know if you're using a numeral (4) or it's spelled out (four) or they misplace or forget the dash.
6. Make it Memorable
There are many millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others or contact DPM Web Design for FREE advice.
7. Do Your Research
Make sure the name you've selected does not infringe trademark, copyright or is being used by another company. It could result in legal action against you and you will lose your domain.
8. Use an Appropriate Domain Name Extension
Extensions are suffixes, such as .COM or .NET, at the end of Web addresses. These can have specific uses, so make sure to choose one that works for your business. .COM is far and away the most popular, but here are some other top extensions and how they're often used:
- .co : an abbreviation for company, commerce, and community
- .info : informational sites
- .net : technical, Internet infrastructure sites
- .org : non-commercial organizations and non-profits
- .biz : business or commercial use, like ecommerce sites
- .me : blogs, resumes or personal sites
9. Protect and Build Your Brand
To protect your brand, you should purchase various domain extensions, as well as variations of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
10. Act Now
Domain names are snapped up quickly. But,they're also inexpensive, so register your chosen domain names as soon as possible. If you’re having trouble finding the right name, DPM Web Design will help you find the perfect name for FREE.